When I was asked at the beginning of my TpT career, if I was going to create seasonal or evergreen products, I had no idea. Mainly it was because I didn’t know what this meant. It has taken me a while to get my brain wrapped about it (don’t know why b/c it is rather easy). Thankfully, I’m not alone. This question comes up occasionally on the Youtube channel. So what is the answer?
Define Seasonal Products
This is the easier one. Creating seasonal products means that you are creating products for the season. Besides the actual seasons, winter, spring, summer and fall, seasonal includes holidays, special events that happen once or twice in a year. For example, if you want to create winter-themed products, you can create products for the month (December, January, February) and all the things that happen during these months (Christmas, Kwanza, New Years, Valentine’s Day, snow, goal setting, hearts, hibernation, etc.).
Defining Evergreen Products
This type confused me. I keep imagining trees! But evergreen products are products that are not seasonal. They can be used all year round. Curriculum concepts and skills are good examples. These can be any subject: math, English Language Arts, Science, Social Studies, Health, PE, Music, Art, Computer, etc.
What Type of Products Should I Make?
Personally, I think you should make both, but not necessarily equally! Selling in a “primary teachers” niche, I have seen good sales from both seasonal and evergreen, but if I look at my overall sales, evergreen products are my top 10 sellers. If you are not sure, be sure to look at your data on your TPT dashboard. Not sure how to read your data? A blog post is coming on “Understanding Your TPT Data.”
If you look at your top seller products, ask yourself, are they seasonal products or evergreen? Here is a snapshot of my dashboard showing my top products. Almost all of them are evergreen.
It is also a good idea to look at your top products for each month. Maybe there are months where a seasonal product is at the top of the list. In the months of January, April, August, September, and November, seasonal products made the top 6.
Seasonal or Evergreen Products? Choose What Works For You and Your Buyers
Your buyers will come to you for specific products and you want to have them in your store. If your store is pretty new, then create 80% everygreen and 20% seasonal products. Some sellers find that seasonal products boost their sales. I see that in my store. Create templates for yourself to speed up the process is creating. I have a blog post on TPT Templates here!
Let me know if you have any questions, you can comment below or go over to my Youtube channel where I talk about all of this, and will occasionally do a Q&A video (see below)